Social media management for property developers
A strategic, bespoke approach to social media success
Social media is a powerful and cost-effective way for developers to connect with buyers, build brand trust and drive enquiries. It’s personal, localised, visual and when used well, it really delivers.
At Tall Zebra, we help property developers understand which platforms to focus on, what content style performs and how to build a strategy that actually gains credible buyer interest. With traditional estate agents charging up to 3.5% in selling fees, the average UK home could cost over £9,000 to market through an agent. Our tailored digital marketing and social media approach gives you smarter reach, greater control, and better ROI, for a fraction of the cost.
The importance of social media for property developers
Social media is more than a platform for high-quality home photography, it’s a powerful tool to build your brand. Meaningful engagement strengthens awareness and is favored by algorithms.
To help propery developers build a brand, we focus on putting your team front and centre, sharing behind-the-scenes moments, tagging your local contractors and suppliers and marketing your show home events to the whole community. This not only humanises your brand and gives credit where it’s due, it also extends your reach to their networks.
We also guide clients in sharing tips, answering FAQs, running live walkthroughs or garden tours, hosting collaborations, offering giveaways and showing the ‘why’ behind their construction methods.
Our range of social media management services:
We provide end-to-end social media management designed to attract buyers, build trust, and drive measurable results for your developments.
Social media account management
We handle the day-to-day running of your social channels, ensuring consistent posting, community engagement and brand alignment.
Copywriting & public relations (PR)
Our team creates compelling captions, articles and press pieces that showcase your developments while boosting credibility and visibility.
Social content planning & creation
From eye-catching visuals to facilitating engaging video walkthroughs, we plan and produce content that resonates with your target buyers.
Platform audits & competitor research
We review your current performance and benchmark against your competitors to uncover opportunities and refine your strategy.
Paid Meta ad campaigns
Our targeted advertising campaigns are designed to increase reach, generate enquiries and deliver a strong return on investment.
LinkedIn lead generation
We build meaningful B2B connections, positioning you to attract potential investors, businesses to collaborate with and high-value contacts.
Cross-competitor analysis
We gain valuable insights and research how other developers perform online, helping your brand stand out with a smarter approach.
Ongoing reporting & insights
Regular performance reports keep you informed, with data-driven recommendations to continually improve results.
Our latest work
See how our strategies perform in the real world. Explore case studies and recent projects that highlight how we’ve helped property developers grow their brand, boost engagement and drive enquiries through social media.
News & insights
Stay ahead of the curve with our expert insights aimed at keeping property developers informed on the latest social media trends and best practices.
Marketing agency vs estate agency – Which to choose?
High commission fees and outdated methods are driving some developers to seek new, results-driven approaches that offer greater control.
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Real estate SEO guide: How to market properties organically
The moment someone decides they want to move, they don’t drive to the local estate agent anymore, they pick up their phone.
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We’re still here, we’ve just been behind the scenes
Over the last two years, we’ve been focused on what we do best, crafting thoughtful, design-led marketing for the developers building communities across Britain.
3 min read
Work with us
Social media is a vital tool in shaping how your brand is seen, trusted and talked about. Whether its paid campaigns or organic content, our expert strategies and content creation help property developers build reputations, drive leads and stay relevant in a fast-moving digital world.
FAQs
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Which social media platforms work best for property developers?
Based on our current client data, Instagram leads the way in organic performance and engagement, particularly for showcasing property visuals and behind-the-scenes content. This is essential for brand building. Facebook plays a key role in local awareness, event promotion and gathering prospective buyer leads. And, we find LinkedIn is essential for B2B and investor-focused content.
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Is a blend of both organic and paid social media campaigns best?
Absolutely. Organic content builds community, trust and brand personality, while paid campaigns drive reach, lead generation and consistent traffic. The best results come from combining both, ensuring your brand stays visible while targeting buyers with precision.
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Are there any platforms that you would avoid?
TikTok offers great visibility, but its core audience (typically aged 18–24) isn’t always aligned with the buyer profile for most developers. While it’s not one to rule out entirely, it may not be the most effective platform for conversions or trust-building, especially for higher-value developments.
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How do you consider social media when creating property content?
We design content with platform performance in mind. For example, we’ll advise on shorter, vertical videos for Instagram Reels and TikTok, while reserving wide, slower-paced clips for YouTube or listing sites. We also create tailored image sets for carousels, paid ads and story formats.