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Copywriting & PR for property developers

Strategic copy & targeted PR to elevate your brand

There’s no shortage of content opportunities in the property sector and with high search volumes for home-related topics, the right words can make a real difference. Our PR and copywriting strategies are designed specifically for property developers, giving you the exposure, authority and traction your brand needs to grow.  

At Tall Zebra, we craft intelligent, strategic content that drives enquiries, builds trust and connects with the right audiences through the right channels. Whether we’re landing coverage in the local press or creating a tone of voice for your brand, our words are constructed with intention.

Why we’re experts in property PR

We build meaningful narratives that connect your developments to the communities around them. We craft stories that resonate with buyers and media alike, highlighting standout plot features and location lifestyle benefits. We dive into what makes your development different, pulling out the angles that matter and shape them into engaging content across press releases, interviews, blog posts and social campaigns. Each campaign we create is designed to deliver both exposure and long-term brand value.

Explore our work
country gate and tree
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Email marketing that builds momentum

As soon as we connect with you, we’re researching how we can create or improve your database, so you don’t have to rely on estate agency mailing lists. Our approach builds long–term brand presence and keeps you front of mind for buyers, even before they’re ready to move. We help you create consistent, compelling content that nurtures your audience over time. Whether that’s newsletters, incentives or tailored updates, every email plays a part in a bigger strategy to turn interest into action. 

Audience focused copy that sells homes

We tailor everything to your audience, from tone of voice to the types of content we produce. For first-time buyers, our copy is warm, reassuring and practical, guiding them through a complex process with care. For upsizers and families, we focus on lifestyle, highlighting spaces to grow, places to belong, convenience and emotional connection. This audience-focused, strategy-driven approach sets us apart from traditional estate agents, helping you sell homes and strengthen your brand long-term.

roddy new homes mockup

Why do property developers choose our PR & copywriting approach?

Unlike traditional estate agents or PR agencies, we understand the full marketing mix of how copy, visuals and strategy need to work together to build a strong, lasting brand. We showcase your developments in full, including, the location, the lifestyle, the design thinking and the full team behind it. We have the ability to position your projects within a compelling, authentic narrative that resonates with your target buyers.

Beyond press coverage, we consider social media, blogs, newsletters and backlink-building to boost your domain authority and overall digital presence.

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Our latest work

Explore recent projects where copy and property PR played a central role, including landing local press to reshaping entire brand identities with the power of language and visual.

Roddy New Homes

Website design, PPC, email campaigns & more.

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Salboy Capital

Website, socials, campaigns brochures & more.

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Thomas Alexander Homes

Branding, website, brochures, illustrations & more.

View work
View our latest case studies

News & Insights

Keep up with our latest thinking on PR, copywriting and property marketing. We share actionable tips in the form of ‘One tweak per week’, strategy advice and behind-the-scenes stories from campaigns that deliver.

Marketing agency vs estate agency – Which to choose?

High commission fees and outdated methods are driving some developers to seek new, results-driven approaches that offer greater control.

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4 min read

Real estate SEO guide: How to market properties organically

The moment someone decides they want to move, they don’t drive to the local estate agent anymore, they pick up their phone.

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3 min read

We’re still here, we’ve just been behind the scenes

Over the last two years, we’ve been focused on what we do best, crafting thoughtful, design-led marketing for the developers building communities across Britain. 

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3 min read

View our blog

Let us build your brand story

Content doesn’t have to rely on paid campaigns to perform. With a smart strategy and high-quality content, we help you build organic visibility that lasts, all while you focus on building homes. Let’s create the kind of content your buyers (and Google) actually want to see.  

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FAQs

  • How do you build a property PR strategy?

    We start by understanding your story, values, and market position. From there, we shape angles that resonate with you as a developer. Whether it’s eco-conscious construction, community-led design, or standout locations. We’ll map out potential media partners, create compelling press assets, and integrate PR with your wider marketing campaigns, so it lives well beyond the news page.

  • What role does PR play in building a property brand?

    It’s about credibility. Positive PR adds authority, trust, and visibility, fast. And in property, that visibility can mean more enquiries and higher perceived value. From development milestones and planning wins to local sponsorships and community features, PR gives your audience a reason to connect with you emotionally. 

  • How do you keep our tone of voice consistent in copy?

    We either work from your existing brand guidelines or help you define them. From there, every piece of copy is aligned to your tone, voice and messaging pillars. We run everything through your team for approval, refining and fine-tuning to make sure it feels right before it goes live. 

Ready to sell more homes? Get in touch today!

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