Roddy New Homes

Creating a premium, scalable website and online visibility with Roddy New Homes

The client

Roddy New Homes is a well-connected property developer with a reputation for building premium homes in sought-after areas. The company also operates its own construction division. Roddy was introduced to us through a mutual client who was impressed with our work and recommended our services.

The challenge

Roddy already had a brand identity in place, developed by a third-party agency we have a good working relationship with. However, building a website around an existing brand presents unique challenges. We needed to ensure the new site remained visually consistent, cohesive, and reflective of Roddy’s exclusive positioning. The existing brand featured royal blue, gold, and white, a palette that mirrors the quality of Roddy’s homes. The site had to feel premium, while also being highly functional and scalable.

Our approach

The strategy was to build a website that could evolve with Roddy New Homes’ business. Each design and technical decision were made with scalability and usability in mind. We collaborated closely with the client to deliver not just a website, but a foundation for independence. We implemented a login/account section in anticipation of future buyer and homeowner features as the business grows.

Additionally, we ensured there was a “Partnerships” page to show the developers strong industry connections. Visually, we kept it clean and easy to update, with future SEO and backlinking potential in mind. Another valuable addition to the site was our custom-built development section to showcase individual, up-to-date plot information clearly, making browsing homes easily accessible for prospective buyers.

Overall, we ensured the user experience would be simple and intuitive, empowering the Roddy New Homes team to showcase and market their developments to the public without relying on estate agents.

Explore our work

5 Platforms

We manage Roddy New Homes’ property listings across Rightmove, Zoopla, OnTheMarket, New Homes For Sale, and their own website providing five key sources of exposure. All listings are consistently added and updated, significantly reducing admin time and ensuring maximum visibility for every development.

Deliverables

What began as a website build quickly developed into a long-term marketing support.

Custom website design & development

A premium, scalable site built around Roddy’s brand identity, designed with a login/account section for future scalability including the homeowner portals as the business expands.

Email campaign creation

Branded, high-performing campaigns designed to engage prospects and keep communications consistent.

HubSpot management and support

Ensuring Roddy’s CRM and marketing automation run smoothly to capture and nurture leads effectively.

Google Ads (PPC) strategy and management

Performance-led campaigns tailored to drive targeted traffic and qualified enquiries.

Property portal management

We upload and update development and property listings, seamlessly on portals like Rightmove, Zoopla, OnTheMarket and NewHomesForSale.

Website maintainance and updates

Regular updates and maintenance that keep the site fresh, engaging, and aligned with active sales priorities i.e. “Home of the Week” feature.

Focusing on projects today to drive future growth

This project was about more than just a website, it was about building a digital foundation that Roddy can scale with. Our collaborative approach means Roddy now has a sleek, modern and high-performing platform to support their evolving business goals, without being locked into expensive or limiting systems. We continue to provide agile support, acting as their on-demand digital and marketing partner as they grow into a more independent and self-sufficient property business.

Read our clients comments and experience

“”

“Working with Tall Zebra has been a consistently positive experience. Their team brings creativity, precision, and genuine care to every project we’ve collaborated on. From branding to delivery, they’ve helped elevate Roddy New Homes with thoughtful design and seamless support. Their responsiveness and attention to detail make them a trusted partner, and we’re proud to be featured as part of their rebrand.”

John Roddy

Roddy New Homes

Results

• A fully responsive, scalable website aligned with Roddy’s brand

• Seamless property listing management

• Elevated digital presence contributing to Roddy’s independence from estate agents

• Tools and backend support that allow Roddy’s team to manage updates in-house

• Clear segmentation for future marketing efforts, including potential SEO growth

We built Roddy New Homes, a platform designed for longevity, growth and autonomy. The project exemplifies our commitment to thoughtful, developer-friendly websites that look great, function seamlessly and grow with your business.

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