We move beyond ‘new plot for sale’ emails, to craft thoughtful, strategic campaigns that engage your audience and drive real action. Whether you’re promoting a new development, nudging brochure downloaders toward a booking or re-engaging past buyers who might be ready to move again, we help you deliver the right message at the right time.
At Tall Zebra, we specialise in email campaigns tailored for property developers. Each email is bespoke-designed to reflect your brand visually and verbally. That means your campaigns not only perform well but also feel completely consistent with the rest of your marketing, whether you’re selling a single scheme or a growing portfolio.
Whether you’ve got an active database or you’re just getting started, we meet you where you are. Some clients come to us with a well-defined CRM and just need support with campaign content and design. Others have a small or outdated list and need help with growth, segmentation and automation from the ground up.
We start by understanding your goals, whether it be promoting a new site, warming up cold leads, or driving visits. Then, we build a tailored strategy. including content planning, copywriting, design and delivery. Everything is done in-house and aligned with your brand. You’ll receive drafts to review and refine, along with clear performance reporting post-send.
Our campaigns are built to support the full property buyer journey. We make sure each touchpoint feels personal, relevant and on-brand. Here are some examples of what we can deliver:
Nurturing brochure downloads and enquiries into viewings.
Bringing cold leads back into the funnel, reigniting their interest.
Driving attendance to key sales opportunities.
Highlighting limited-time offers and incentives.
Guiding prospects from enquiry to completion with tailored emails.
Staying connected with buyers post-sale to build loyalty.
Sharing insights and news that position you as the expert.
Delivering stories that strengthen awareness and trust.
We understand how buyers move through the decision-making process and how email can help move them forward. Our campaigns are based on data, timing and tone that feels natural for your brand and buyers. All emails are designed from scratch to look and feel like an extension of your brand. We match your messaging, visuals and voice to ensure consistency across every channel.
Start Your ProjectSee how we’ve helped developers across the UK use email marketing to support launches, speed up sales and stay front-of-mind with future buyers.
From subject line strategy to lead segmentation tips, explore our latest thinking on how to make email marketing work harder for your developments plus many other helpful topics.
High commission fees and outdated methods are driving some developers to seek new, results-driven approaches that offer greater control.
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The moment someone decides they want to move, they don’t drive to the local estate agent anymore, they pick up their phone.
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Over the last two years, we’ve been focused on what we do best, crafting thoughtful, design-led marketing for the developers building communities across Britain.
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We understand what great copy and strategic email campaigns can do for property sales and your overall brand and we’re here to help you really harness the power of emails. Our friendly, experienced team becomes an extension of yours. We offer expertise, clarity and creative thinking at every stage of your journey.
Can we still work with you if I have a small email database?
Yes. We can help you grow your database organically or through paid campaigns and whilst we build, we can also explore relevant third-party audiences to support your outreach.
Do you offer automated email sequences?
Absolutely. We use tools like Mailchimp, ActiveCampaign and HubSpot to create automated workflows that support brochure downloads, lead nurturing and viewing follow-ups.
Can you write and design the emails too?
Yes, all email content and creative is handled in-house. Every email is fully bespoke and designed to match your brand, tone of voice and marketing goals. If you already have third-party designers or writers, we can coordinate with them to gather content, freeing up your time to focus on other priorities.
How do you track performance?
Every campaign includes reporting on opens, clicks and conversions and we’ll help you interpret what the numbers mean and how to improve future sends.
