Thomas Alexander Homes

Building a beautifully British brand with Thomas Alexander Homes

The client

Thomas Alexander Homes is a boutique property developer known for crafting high-quality, thoughtfully designed homes across the Southeast of England. With a passion for detail and a commitment to British heritage aesthetics, their properties reflect timeless charm with a modern sensibility.

The challenge

When Thomas Alexander Homes first approached us in March 2024, their existing website was built on Squarespace, limited in functionality, difficult to customise and lacking property listings feature.

At that time, they were showcasing only two developments, with no scalable digital infrastructure in place to support their rapid growth. The client came to us with a single request for a new website.

However, it quickly became clear that a more holistic brand transformation was needed to align their digital presence with the calibre and style of their homes.

thomas alexander homes website section mockup

Our approach

Without a formal brief, our creative lead Alex took initiative by studying the showhomes themselves, interiors styled by the talented SW Design Group Ltd and used that as inspiration for the website’s creative direction.

Drawing from cues like British heritage design, Nancy Meyers aesthetics and Emma Bridgewater patterns, Alex developed a concept website that not only captured the personality of the homes, but also hinted at the potential for a broader brand refresh.

Instead of immediately suggesting a brand overhaul (which could have felt overwhelming to the client), Alex presented the new website concept with a refreshed visual identity, including an updated colour palette and elevated design language.

The client loved it and opted to go ahead with the brand refresh, retaining only their existing logo.

Explore our work

300+

We’ve delivered over 300 design and marketing projects, consistently supporting their growth with creative and impactful solutions.

113

Our marketing materials helped promote 113 homes across 5 developments, supporting sales with consistent, high-quality brochures, floorplans, and site branding.

Deliverables

What began as a website redesign quickly evolved into a full-scale creative partnership. Over the months that followed, we worked closely with Thomas Alexander Homes to support their growth with a wide array of brand assets and tools.

Digital

We delivered a custom website with full property listings, development pages and CMS functionality, seamlessly integrated with COINS. We created tailored email campaigns to support buyer and prospect communications.

Brand development

A brand refresh with updated colour palette, typography and guidelines. This included an eco sub-brand with logo, illustrations and flyer, integrated into the main identity, plus a signature collection sub-brand with a bespoke booklet and social assets.

Design collateral

Development brochures showcasing individual projects, stationery, letterheads, pricelists, leaflets, welcome packs, handover documents and reservation booklets. We also created branded touchpoints including a signature reed diffuser for buyers.

Illustration & creative assets

Custom house type illustrations, sitemaps, community maps and local wildlife drawings, along with seasonal assets such as a luxury Christmas card and a childrens ‘Little Builders’ colouring book for family engagement.

Signage & social media

On-site signage designs for developments including hoardings and banners, paired with cohesive social media templates to keep our clients brand consistent online and offline.

Scaling up, a collaborative journey

Since our initial engagement, Thomas Alexander Homes has grown at a remarkable pace.

From just two developments in early 2024, they’ve expanded their portfolio significantly, scaling up their operations, team and marketing. And whilst we take no credit for their own relentless determination, high-quality builds, and positive work ethic, we’re proud to have supported and enabled that growth with a strong, scalable brand and design foundation that reflects their values and ambition. We’ve been there every step of the way, acting as their design and digital partner on demand.

We’ve built an agile and collaborative relationship that has allowed the brand to scale without compromising on quality or consistency.

Read our clients comments and experience

“”

“Working with Tall Zebra has been an absolute pleasure from start to finish. Their team took our vision and brought it to life with stunning creativity, attention to detail, and a deep understanding of our brand. The communication was seamless, deadlines were met ahead of schedule, and the final illustrations exceeded our expectations. Whether you’re looking for bold, eye-catching visuals or subtle, story-driven artwork, I can’t recommend Tall Zebra highly enough. They’re true professionals with incredible talent.”

Laura Pickles

THOMAS ALEXANDER HOMES

Results

• A professional, fully functional website aligned with the brand’s premium positioning
• A refreshed brand identity that now mirrors the interior design aesthetic of their homes
• Operational improvements through COINS integration and scalable marketing tools
• Enhanced buyer experience through elevated brand touchpoints and communications

The transformation of Thomas Alexander Homes is a testament to what happens when design, strategy and creativity come together. What started as a simple website brief became an enduring partnership, supporting the brand’s transition from boutique developer to a recognisable and respected name in the industry.

Their story is still unfolding and we’re proud to be part of it.

Start Your Project

From the moment I saw their showhomes, I knew the brand needed to feel as refined and intentional as the homes themselves. The aim was to create a digital identity that could sit proudly alongside the craftsmanship behind each property.

– Alex Chadwick, Creative Director

Bespoke illustrations add character

Hand-drawn illustrations bring warmth and charisma to property marketing, ideal for countryside or heritage developments. We’ve combined illustrated layouts with local wildlife artwork to create a strong sense of place, helping smaller developments stand out and connect with buyers more personally.