Salboy Capital

Creating a credible brand and high-performing lead gen strategy for Salboy Capital

The client

Salboy Capital is the funding arm of Salboy Group, an award-winning UK property developer known for delivering high-quality homes and commercial buildings nationwide.

Our client supports selected developers with funding backed by real development experience. More than just lenders, they offer practical insight, strategic support and are committed to funding developers to create thriving communities. To date they have lent over £600m and have delivered 4,000+ homes.

The challenge

In 2021, we began working with Salboy Capital, then operating as Salboy Build Partner, as they set out to establish a dedicated, standalone lending arm whilst still being associated with the wider Salboy Group.

Having originally started as a lender before becoming a leading developer, the launch of Salboy Build Partner marked a natural return to their roots, offering funding backed by real development experience. Our brief was to help shape this new sub-brand, and grow it into a trusted, standalone presence for property lending.

At the time, their digital presence was minimal, with just 44 followers on LinkedIn and they lacked the creative and strategic marketing infrastructure needed to scale brand awareness and lead generation in a competitive B2B market.

Salboy capital business card design mockup

Our approach

Our work with Salboy Capital developed into a full-spectrum creative partnership, building a high-performing, credible and recognisable lending brand from the ground up.

Website & copywriting

In 2021, we delivered a professional brochure website that continues to support broader brand activity and performance-led marketing channels.

Brand collateral

We created a consistent suite of branded materials, including brochures, flyers, business cards, merchandise, stationery, and exhibition stands, all aligned with their premium positioning.

LinkedIn-led content strategy

LinkedIn became the central platform for brand awareness and lead generation, we produced branded posts with CGI and photography, highlighted collaborations, designed graphics with B2B-focused copy and grew an engaged audience of UK property developers.

Explore our work

17,000%+

When we took over management of Salboy Capital’s LinkedIn presence, the page had just 44 followers. That number has since grown to 7,535, a 17,025% increase. Today, Salboy Capital outperforms its top five competitors on organic engagement and audience growth.

403

In the six months, we’ve generated 403 leads via organic social, paid social and email marketing. We also attribute a large number of direct leads, to our proactive engagement on socials including participation in comment sections, timely responses to messages and strategic connections with UK property developers.

Deliverables

Assets that make property funding clear and credible for Salboy Capital

Digital

Fully responsive, brochure website
Website and brochure copywriting tailored to a B2B investment audience (developers, brokers, industry professionals)
Email campaign and web banner design with creative copy

Brand & marketing collateral

Investment brochures and documents for the BDMs
Business cards, flyers and merchandise (ordered and quality-checked before client delivery)
Exhibition stand designs for investor and industry events

Social & campaigns

LinkedIn organic content strategy and management
Branded content featuring projects, partners and CGIs
Paid LinkedIn lead gen campaigns generating consistent B2B results
Meta campaign graphics and support across other social platforms

Scaling up, from sub-brand to market leader

Salboy Capital has grown from a modest sub-brand named ‘Salboy Build Partner’ with a limited digital presence, into one of the UK’s leading development lenders. Through consistent creative direction, data-led campaigns, and performance-focused marketing, we’ve helped establish a credible, authoritative presence in the property funding space.

Our work has helped their offering become extremely clear and desirable to the modern property builder. With over two million impressions, thousands of leads, dozens of enquiries per day and a bold visual identity, we’ve built a scalable, digital-first brand that continues to deliver meaningful outcomes and high-value connections with every campaign, post and piece of collateral.

Read our clients comments and experience

“”

“We chose Tall Zebra and their experienced team for their creativity, collaborative spirit and track record within the sector. As we grow, we look forward to working closely with their design and digital marketing team in these exciting times.”

Benjamin Ashcrof

SALBOY LTD

Results

LinkedIn campaign performance

• Grown Salboy Capital’s LinkedIn following from 44 to 7,285 followers, a 17,025% increase

• Achieved over 2 million organic impressions on LinkedIn

• Surpassed their closest competitor by 21% in follower count

• Generated 2,120+ leads through LinkedIn paid campaigns since 2022

• Achieved an average ‘Cost per lead’ of £61.23, with one conversion representing 6-figure ROI potential

• Established Salboy Capital as a leading B2B voice in UK property funding

And beyond LinkedIn, Meta campaigns deliver over 30 quality leads per month at an average cost of just £7.83 per lead, each also with 6-figure ROI potential.

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