When it comes to selling homes, unique detail matters. It is what helps buyers connect to individual listings on a deeper level and persuades them to view or buy it. At Tall Zebra, we help property developers create standout, search-friendly listing pages that give every home the attention it deserves, not just the development as a whole.
We create plot-specific copywriting and page design to listings across property portals like Rightmove and Zoopla, as well as your website. We believe each home should be showcased, that’s why we don’t copy and paste from plot to plot, we craft listings that reflect the individuality, features and lifestyle value of each home.
Creating individual property listings is a time-consuming task but it’s also one of the most impactful. Many developers group all plots together on a single page or repeat content between listings. While this may be quicker, it compromises both SEO value and buyer engagement.
Whether you have ten plots or several hundred, we write and design dedicated pages for each property. These can include tailored descriptions, floorplans, availability indicators, images, video tours and standout features.
Each listing is written in line with your brand tone and buyer personas, to ensure consistency. We also work with your web team (or ours) to structure the site with intuitive navigation and functionality.
As part of our full-service approach, we also manage your listings across all the major UK portals, including Rightmove, Zoopla, OnTheMarket, and New Homes For Sale. This means writing and formatting listings, uploading new images, setting price points and scheduling weekly updates or featured listings. We’ll also manage updates for individual plots by working with you to update incentives and availability. This ensures your listings not only look sharp and professional but also continue to perform throughout the sales cycle.
Listing pages are a powerful tool for organic traffic, when done right. We create plot pages with SEO in mind, using clear structure, relevant keywords, and internal linking strategies to boost your site’s search performance. By giving each home its own page, you increase content volume and relevance, helping search engines index more pages and match them to buyer searches.
Start Your ProjectSee how we’ve helped developers structure and optimise their property listings. See our work on full website rollouts to multichannel listing support across the major uk property portals.
Explore expert advice on writing effective listings, creating buyer-led plot pages, and using content structure to support SEO and user experience.
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Every listing needs visuals that foster clicks, attention, open-event interest, and ultimately viewings. We work with the industries most talented, to capture the assets to make your listings demand attention from full showhome photography to short-form video walkthroughs and drone content. We plan and produce visuals around the specific story each property tells, allowing your team to pair unique imagery with the tailored copy we create for each home.
If you’re serious about selling, every home deserves its own spotlight. At Tall Zebra, we combine copywriting, content strategy, design and portal management to create listing experiences that convert.
Do I really need individual plot pages for every home?
Yes, if you want to stand out. Individual plot pages help buyers understand the unique value of each home. They’re also great for SEO, improving visibility for long-tail search terms like “3-bed new build with garden in [location]”. They make your site easier to navigate and help you promote specific plots through campaigns or homepage features.
Can you manage our listings on portals like Rightmove and Zoopla?
Absolutely. We can handle the full process, including copywriting, uploading images, updates and management. We also ensure each portal listing is optimised for performance, adheres to best practices and is updated regularly to reflect current availability, pricing and incentives.
