Content Creation Services
For The Property Sector

We understand your content requirements

Content plays a critical role in how your development is perceived and how effectively it reaches your target market. For property developers, the need goes beyond polished imagery, it’s about crafting a consistent, compelling story that resonates across every channel.  

At Tall Zebra, we understand what buyers are looking for at every stage of the journey and help developers audit, refine and expand their content strategy accordingly. Whether you already have a brand and assets or are starting from scratch, we help define what’s missing and where content can make the most impact.  

Our approach to content creation & production

When a new client joins us, we start with insight and research, understanding your development, audience and goals before recommending creative output. Whether launching a single site or a multi-phase development, we align content strategy with your brand and sales objectives. Some clients arrive with a clear brief, others need help shaping one. We’re flexible either way.

Our services span from standalone deliverables, like showhome photography or a campaign videos, to fully managed, multi-channel production across digital and offline platforms. We handle planning, commissioning, coordination and post-production. As a full-service property marketing partner, we ensure all content fits seamlessly into your brand story and performs where your buyers are most active.

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Content creation services include:

Property photography

Capture your homes at their best with high-quality images that connect with buyers and tell your development’s story.

Realistic CGI

Bring your developments to life with high-quality CGI that showcases every detail and helps buyers visualise their future home.

Videography & drone footage

Engage buyers with cinematic video tours and aerial footage that bring your development(s) to life.

Copywriting

Persuasive, on-brand copy for listings, brochures, websites and emails that speaks directly to your target audience.

Social media content

Creative posts and graphics designed to grow your brand and keep your buyers engaged across all channels.

Blog & article writing

Insightful, SEO-friendly content that informs buyers and positions your development as the one to watch.

Email campaigns & newsletters

Targeted messaging that nurtures leads and drives enquiries, keeping your development front of mind.

Virtual tours & 360° experiences

We can deliver immersive online experiences that let buyers explore your properties from anywhere.

Infographics & data visualisation

Clear, easy-to-digest visuals that highlight key features, location amenities and selling points of your development.

Branded marketing assets

Templates, guides and visual materials designed to keep your branding consistent and professional across every touchpoint.

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Digital illustrations

Depending on your brand identity and target demographic, we may also recommend alternative visuals such as hand-drawn digital illustrations in place of traditional photography. We collaborate with a network of exceptionally talented illustrators who can bring a charming, storybook quality to your content, particularly effective for countryside or semi-rural developments where lifestyle and warmth are key drivers. These visuals add a wholesome, whimsical tone that helps prospective buyers emotionally connect with your vision. 

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Photography & videography for property developers

Your brand is more than a logo, it’s the tone, style and emotion your visuals evoke. That’s why consistent, well-executed photography and video content is so important in property marketing. It helps position your homes within a lifestyle and price point that buyers can relate to.  

At Tall Zebra, we don’t just send a photographer, we brief and manage every shoot to align with your wider creative goals. Whether you need aspirational lifestyle videos, editorial-style interiors, or social-first reels, we shape the content around your audience and objectives. We help define the visual language of your brand so your development stands out from the first click.

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Our latest work

See how we’ve helped other developers bring their visions to life through photography, videography, CGI and integrated content campaigns.

Roddy New Homes

Website design, PPC, email campaigns & more.

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Salboy Capital

Website, socials, campaigns brochures & more.

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Thomas Alexander Homes

Branding, website, brochures, illustrations & more.

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View our latest case studies

CGI & virtual sitemaps

CGI and virtual sitemaps have become essential tools for off-plan and early-stage marketing but producing them in-house isn’t practical for most developers. These assets require specialist software, creative direction and property-specific experience to deliver visual accuracy and brand alignment.  

At Tall Zebra, we collaborate with expert artists to produce renderings, floorplans and interactive site maps that bring your development to life before the ground is broken. 

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Our team can help

The right content doesn’t just look good, it encapsulates your brand. With sector-specific insight and full production capabilities, we help you plan, produce and apply visual content that supports every stage of the buyer journey.  

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FAQs

  • What are the benefits of outsourcing content creation for my business?

    Outsourcing content creation ensures consistency, quality and strategic alignment across all your marketing channels. It frees up your internal team, gives you access to experienced professionals and allows for faster, more effective campaigns. With our Tall Zebra team, you get a partner who understands the property sector, knows what visuals convert, and can tailor content to match your brand and sales cycle.  

  • Can you help me choose the best content styles for my brand?

    Absolutely. We take a collaborative approach to content planning, working with you to refine your vision based on audience expectations and marketing goals. Whether you’re inspired by editorial lifestyle imagery, modern walkthrough videos, or specific visual tones, we’ll help you translate those ideas into a cohesive, on-brand content suite that works across all your touchpoints. 

Ready to work with us? Get in touch today!

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